5.5 × 8.5 in. closed
100 pages and two multi-page foldouts
Coptic binding with uncovered boards
Thad Higa describes This Land is My Land as “a fictional narrative from the imagined headspace of current day white supremacists.” Artists rarely approach such a project with the required radical empathy, attempting to deepen their understanding of someone with opposing views, no matter how repulsive. The resulting works fall short, with straw men for subjects; narratives with no protagonist with whom the reader can relate. This Land is My Land cleverly avoids this trap, though Higa’s representation of the white nationalist perspective is anything but subtle. The book’s writing, design and structure create an immersive, polyphonic experience more like a collective consciousness than the headspace of a single character. Higa knows he can’t dismantle white nationalism in an artists’ book, but as a poet and graphic designer, he can battle on linguistic and symbolic terrain – a field where white supremacy is active (and inherently visible).
It is in examining the language of white nationalism that Higa achieves the necessary depth and empathy. This Land is My Land is a showcase of the various and complex ways that words and symbols are used to promote white supremacy. The book weaves together all manner of rhetorical devices and strategies, creating an experience familiar to anyone who has read the comments on an online article or listened to attendees at a Trump rally. With this chaotic aesthetic, the book is less a narrative with a beginning, middle and end, and more like a classical symphony with separate movements. The movements address particular themes with distinct visual treatments and correspond to the book’s structure (six signatures and two elaborate foldouts). The exposed spine of the Coptic binding and raw book board covers emphasize the role of the book as more than a mere container.
This Land is My Land is designed and printed digitally, but Higa is clearly invested in the tactility of reading. I have never encountered foldouts quite like the ones in this book, but simple, strategic design elements like color and typeface were enough to guide me through the unfamiliar folds. Higa also plays with visual versus tactile texture, the most obvious example being actual torn pages and facsimile paper tears. Subtler contrasts, such as coated and uncoated papers, add further texture – literal and figurative – to the reading experience.
This tactility is one way Higa demonstrates how language inhabits and informs the physical world. He also manipulates symbols, letters and words in layouts that turn these bits of language into objects and agents interacting in space. In Higa’s hands, words inhabit the real world – cemeteries and supermarkets – and create their own environments from pure typography. They form dense walls of vitriol and elsewhere they dissolve into cyberspace, a ragged trickle of characters. The reality of language cannot be overstated in a book about land and borders, nations and countries. Such constructs are, after all, a matter of definition. And since much of the book’s appropriated imagery is from the Anti-Defamation League’s Hate Symbol Database, the physical impact of the language is easy to feel.
Yet the materiality of language is only one half of This Land is My Land’s examination of white nationalist rhetoric. Higa identifies a dangerous and seemingly contradictory attribute of words and symbols – they are flexible, fluid, fungible. Especially online, white nationalists have harnessed humor, irony and plausible deniability to great effect. The power of these distancing devices is on display in This Land is My Land, whose narrative is disrupted by stark white spreads with one word each: lol, lmao, rofl. These spreads are later echoed by a series of pages spelling out the phrase “I want to break free,” as if the subconscious desire has bubbled up beneath the crust of internet irony.
By playing with the gap between the explicit and implicit, conscious and subconscious, This Land is My Land can engage more deeply with the ways white nationalism appeals to individuals. This is not an attempt to empathize, but rather to deconstruct and disentangle intersectional issues. Higa shows how white supremacy corrodes institutions and ideas, from electoral politics and consumer capitalism to masculinity and parenthood. These intersections are easier inroads for the reader than the often-obscure hate symbols, but their familiarity breeds discomfort. Even progressive readers may find themselves reexamining what abstract concepts like ownership, inheritance, freedom and family mean, and how they ought to impact our daily lives.
This Land is My Land doesn’t answer those questions, but Higa does insert his own voice (or at least that of a narrator from beyond the white nationalist headspace) to offer clarity amid the cacophony of soundbites and insults. In fact, this more poetic, reflective voice poses even more questions — and offers a few insults of its own. These interventions reinforce the connections between land, body and language and give the reader a critical perspective to cling to as they navigate the noise. This is especially important for the book’s conclusion, which exits the white nationalist headspace and deconstructs its rhetoric from the outside.
This dialectic from inside and outside the white nationalist perspective is calibrated to keep the reader from simply setting the book down in disgust or skimming through tired old stereotypes. (The engaging foldouts and tactile elements help with this as well.) The result is a fairly long artists’ book that can nevertheless be read in a single sitting – an immersive, cohesive experience in the book form. The work’s duration weighs on the reader, raising the stakes and hinting at life inside a right-wing echo chamber. One doesn’t feel particularly rosy after reading This Land is My Land, but it is empowering to witness an accomplished artist fight white supremacy with their linguistic and symbolic weapons.