One Hundred Excellent Flowers

One Hundred Excellent Flowers
Clifton Meador
2019

8.5 × 11 × .375 in.
64 pages
Binding: Screw post with cover wrap
Offset lithography
Edition of 200

Front cover of "One Hundred Excellent Flowers" shows screw post binding and blue paper wrap

Referencing the writings of Mao Tse-tung, One Hundred Excellent Flowers pairs a text of acerbic aphorisms with photographs of supermarket shelves, vending machines – and, yes, flowers – to critique contemporary consumer capitalism. Beneath the deceptively austere cover, the reader is confronted by a cacophony of color separations, made all the more powerful by the book’s relatively large format. The creative and metaphorical use of pre-press and print processes are a signature of Meador’s work, and One Hundred Excellent Flowers uses fluorescent ink instead of true CMYK. His expressive use of offset as a medium enables a key aesthetic argument – a pop art sensibility that recalls the 1950s and ‘60s, at a time when global powers seem intent on rekindling the Cold War.

Inside spread with close-up of flowers. Text reads: "Often, correct and good things were first regarded"

The book’s minimal cover is noteworthy given the visual excess inside. It is a dark blue paper wrapper with a cut circle to reveal the printed title on the first bound page. Three smaller circles along the spine reveal a screw post binding reminiscent of Kevin Osborn’s Real Lush. Although the books share bold colors and richly overprinted imagery, perhaps One Hundred Excellent Flowers is better compared to Fortunato Depero’s “bolted book,” Depero Futurista, with its combination of art, advertising and manifestos. The photographs inside show flowers, but also junk food and candy with visible brand names and price tags.

But Italian Futurism (and Fascism) are not the politics at play. Rather, the colophon refers to a particular episode in the history of Chinese communism, when Chairman Mao encouraged dissenting opinions only to later crush the dissenters. He is quoted, “Let a hundred flowers bloom / Let a hundred schools of thought contend.” Meador’s own writing throughout the book adopts this style, editorializing in a sardonic combination of elevated and prosaic language. The narrative voice prevents the pointed commentary from seeming didactic.

Inside spread with close-up of flowers. Text reads: "What do a few flowers matter?"

The text begins with the original quotation above, and the first half of the book reflects on the role of dissent in a society. The text sticks to the original Maoist metaphors of flowers and snakes – ideas and dissidents – but the imagery opens other interpretations. After a few pages, junk food intersperses the Warhol-esque flowers, juxtaposing consumer capitalism with the communist system with which the text began. Then a reprise signals a new section: “Let a hundred brands blossom. / Let a hundred corporations contend.” In the second half of the book, the text addresses the system that the images have hinted at.

Inside spread with image of supermarket shelves. Text reads: "Let them bloom for people to look at"

The imagery produces meaning through form as much as content. The compositions of the photographs disorient the reader with extreme close-ups and dizzying, diagonal points of view. However, the images barely operate as photographs thanks to Meador’s pre-press interventions. Ben-Day dots the size of dimes collide with checkerboards and crosshatching – an inexhaustible variety of half-tone patterns, part Lichtenstein, part glitch art. One Hundred Excellent Flowers intensifies the visual strategies of pop art to make them relevant in today’s manifestation of the consumer capitalist media environment that informed Lichtenstein and Warhol. The compositions are also calibrated for the sequential medium of the book, different even than the serial approach of Warhol’s offset-printed Flowers. The half-tones defy their design; they fail to coalesce into smooth images. Instead they call attention to fabrication, artifice. The misaligned patterns render the four process colors hyper-visible, but elsewhere create muddy fields of richly overprinted blacks. These images unravel at the fore-edge margin on the recto, leaving white space for the text to occupy.

The text, placed in the small field of negative space, feels precarious. The images dominate visually, but the stark contrast of black text on white paper (plus the consistent positioning) ensure the reader’s attention returns to the text with each turn of the page. The even pacing of the text gives the book a steady rhythm and brings out the abstract potential of the imagery. The ragged fore-edge contrasts with the orderly margins that run along the top and bottom of each page and even gutter crosses, which facilitate full-spread images remarkably well considering the screw post binding. The margins are no afterthought; the fore-edge is the center of the folded sheet, and thus could have been printed on. Meador plays with this by fore-edge printing a flower, but doesn’t take the idea further. Nevertheless the folded sheet adds to the book’s heft and, more importantly, prevents the copious overprinting from showing through from one page to the next. The feel of the folded sheet, draw attention to the act of reading, already heightened by the text’s position in the fore-edge margin where the reader’s thumbs reside.

Inside spread with close-up of junk food on shelves. Text reads: "Fill the aisles with bags of pernicious slop"

Just as the binding and composition engage and implicate the reader, the book’s content is scaffolded to hook the reader and then pull them into deeper waters. “How could sugary breakfast cereals ever be bad?” gives way to “Feed the people disgusting swill and call it a feast / until no one can tell the difference between poison and antidote.” From media to politicians, it’s not hard to see how Meador’s critique extends beyond food. In fact, it is not Quotations from Chairman Mao Tse-tung that One Hundred Excellent Flowers channels, but another book of aphorisms – The Society of the Spectacle by Guy Debord. The two books, published within a few years of one another, form a dialectic that unlocks Meador’s project.

The central question is what (as noted in the colophon) Chairman Mao called “the correct handling of contradictions among the people.” For Debord, the spectacle is a means of deferring contradictions without resolving them, always offering something new as an alternative and distraction. Hence the ceaseless proliferation of “fragrant falsehoods” as Meador calls them. He renders the paralyzing freedom of endless choice in the grocery aisles and vending machines, hawking their wares with cheap prices and lurid colors. The various spectacles push and pull, intersect and overlap, but like the book’s half-tone patterns, never resolve into a seamless image. Following Debord, One Hundred Excellent Flowers suggests that freedom can be found no more in the poisonous decadence of US capitalism than the brutal repression of Chinese communism.

One Hundred Excellent Flowers is a model for thoughtful, historically-grounded political discourse at a time when hyperbolic soundbites are more fashionable. Meador elucidates contemporary social and economic problems by drawing on the visual and textual aesthetics of the 1960s – another era of conflict between China and the United States – at a time when counterculture movements once again push for structural change and challenge capitalist ideology around the world. Even with its pop art colors and strident writing, the book seems contemplative in the context of cable news commentary and social media. The medium lends itself to an individual experience without posturing, defensive or performative. Meador seizes that opportunity to weave together geopolitics and art history with familiar access points that help the reader place themselves in a system that is once again facing global resistance.

Seed Vault

Seed Vault
Tim Robertson
2017

Material Print Shop
8.5 × 5.5 in.
36 pages
Binding: Saddle stitch
Inkjet inside and blind-embossed cover
Edition of 49

Seed Vault, front cover. "Seed Vault" is blind embossed into green-gray paper. Below is smaller text reading "by Tim Robertson."

Seed Vault is inspired by the Svalbard Global Seed Vault in Norway, which exists to safeguard the genetic diversity of crops against natural and man-made disaster. Rather than food, artist Tim Robertson has imagined a vault of memories to “regenerate life in present and future times of trouble and loss.” The book itself could be the vault, but more likely each of its thirty-four images is a door into an infinitely larger, more complex collection. The photographs are accompanied by a single quote from a member of Crop Trust, the organization behind the Svalbard vault: “This vault is built for humanity to survive. It is like a holy place. Every time I come here I feel like I’m in a cathedral. This is a place to pause and to think.” Guided by this reverential tone, Robertson successfully weaves together the global and the intimate, seeds and memory.

Seed Vault, inside spread. Verso has a photo of a lamp above the word "HERE"; recto has a long-exposure photo a car's tail lights above the word "I."

The quote runs the entire length of the book, progressing essentially one word per page. This creates a powerful one-to-one relationship between the word and image on each page. Since the full quote is not readily apparent, the reader focuses on the text-image pair on each page and on the verso-recto relationship in each spread. Indeed, Robertson plays more with the possibilities of the spread as a space than as a sequence. Each page has the same composition – a vertical image inside white margins – which enhances the stability of the spread as a unit. Robertson deftly uses the formal elements of design in this arena. He contrasts warm and cool colors across the gutter. He compares textures, as in a spread with a tree bark verso and footprint recto. Illuminated by Robertson’s flash, the gold of a dead fern mirrors that of a faux-Corinthian capital. A shirt picks up on the pyramidal form of a bonfire.

The stability of each image pair would threaten the momentum of the book, but the unresolved text propels the reader forward. By setting the text entirely uppercase, Robertson further disconnects each word from its place within the sentence. The occasional period reminds the reader that they are reading a linear text and not just a cryptic caption below each image. The text and image have entirely different paces, creating an interesting temporal tension. As one reads, it is difficult to retain the unfolding meaning of the quote against the richness and sheer variety of the photographs.

Seed Vault, inside spread. Verso has a photo of an old car in a carport above the word "THIS"; recto has a photo of an open metal door in a graffitied brick building above the word "VAULT."

The images are Robertson’s personal photographs and outtakes from previous projects. They read convincingly like snapshots and memories without trying too hard to be gritty or authentic. They capture a broad albeit idiosyncratic slice of life. The effect is reminiscent of a B-roll montage in some documentary film meant to celebrate the endless variety of humankind – but not saccharine or preachy. In contrast to these busy, colorful images, the austere, blind-embossed cover centers the themes of memory and loss.

The images no doubt hold particular significance for the artist, but they have a relatable quality that allows the reader to join Robertson in his thought experiment. How might a photograph be regenerative? What moments would you keep in your vault? Is the photograph precious, or is it merely a way to enter a memory? And if so, how secure can we make our memories? The photographs are relatable not because they are generic, but because they are so specific. They exude the sense that they are important to someone, even if that person is not the reader. They seem to stand in for all the snapshots and memories that people turn to in times of turmoil.

Seed Vault, inside spread. Verso has a photo of a bright green palm frond against a red background above the word "LIKE"; recto has a close-up photo of water above the word "A."

Robertson plays up this emotional effect with a variety of approaches to the text-image pairs on each page. The first device is emphasizing key words: nouns laden with symbolic potential and active verbs like “think,” “feel” and “survive.” “Time” is paired with a kaleidoscopic self-portrait in a fractured reflection. “Place” accompanies an eerie scene with two empty chairs at a table, reflecting the red glow of a window. Other juxtapositions are more ironic: “survive” captions an image of a billboard advertising fireworks. A third category, perhaps the most interesting, takes a poetic, indirect approach – a candid portrait, the blown-out reflection of the moon on water, or brake lights from an invisible car trailing through a long exposure. These contemplative images are an elegant solution to the challenge of common, little words like “like” and “and.”

Seed Vault shows the power and possibilities of text in the book form. Text pulls the reader through the book, overcoming the static unity of each spread. It connects the personal with the existential, making the book as consequential as it is relatable. The quote creates stirring word-image relationships on each page and interesting pairs across the gutter in addition to the straightforward meaning it expresses. The text-image pairs work with and against the quote they belong to. In this way, a relatively simple book structure extends the four short sentences with an abundance of multiple meanings.

Seed Vault, inside spread. Verso has a close, candid photo of a woman above the word "FOR"; recto has a photo of blue glass fragments on concrete above the word "HUMANITY".

Of all the alternate readings and interpretations, a simple homonym may be the most important: Humanity. If the Svalbard Vault exists to preserve humanity in one sense of the word, then Seed Vault seeks to preserve the other. Robertson’s photographs remind us that empathy and understanding are never more important than in times like the present.