Copy, Tweak, Paste: Methods of Appropriation in Re-enacted Artists’ Books

Copy, Tweak, Paste: Methods of Appropriation in Re-enacted Artists’ Books
Rob van Leijsen

Éditions clinamen
5.5 × 7.875 in. closed
223 pages
Perfect-bound paperback
Offset printing

Front cover of Copy, Tweak, Paste: Methods of Appropriation in Re-enacted Artists' Books by Rob van Leijsen. Blue text and image on a white paper cover.

Plenty of artists’ book practitioners and scholars have a background in graphic design, but for Rob van Leijsen graphic design is not merely an entry point into artists’ books; it is a place to stay (and not the most comfortable place). That discomfort drives a compelling critique of artists’ book discourse and offers up a useful, transdisciplinary vocabulary for future scholarship and criticism. From a designer’s perspective, theories about authorship and the unity of form and content obscure the power relations at play in publishing and cover up the messy realities of production. Such questions cut to the core of the books Van Leijsen examines (those with origins in Conceptual Art), but they remain in the background of his main project – a study of bootlegs, facsimiles and appropriation in artists’ book publishing.

Inside spread of "Copy, Tweak, Paste." On the recto begins the chapter "Publishers who produce facsimile artists' books"

The book itself is bilingual, with a section of full-color figures dividing its English and French halves. The resulting codex doubles the heft of what is really a long essay, written in approachable prose free of frills and jargon. Van Leijsen explains his methodology in the introduction: compare two facsimile publishers (Éditions Zédélé and The Everyday Press) and two bootleggers (Michalis Pichler and Eric Doeringer). To make the most of these close readings, the introduction also does a large portion of the book’s theoretical work. Perhaps most importantly, Van Leijsen demonstrates what graphic designers bring to the topic: technical understanding of book design and production, and a nuanced understanding of how authorship is distributed among all the players who contribute to a book’s creation. Along with this perspective, Van Leijsen’s main innovation is importing a more refined vocabulary for appropriation. In a field fond of “self-reflexivity,” distinctions such as re-enactment, reproduction, bootleg, facsimile, transimile, homage, and so forth not only allow for greater precision but also point back to their fields of origin and bolster artists’ book discourse with interdisciplinary connections.

Inside spread of "Copy, Tweak, Paste," with full-color figures of the artists' book "Arcs from corners & sides, circles, & grids and all their combinations"

As time-based, interactive media, artists’ books are a challenge to document adequately, but the design of Copy, Tweak, Paste maximizes the specific arguments Van Leijsen puts forward. The figures that divide the English and French sections are arranged in before-and-after sets: first the original book, then the facsimile. The photographs themselves are shot and cropped almost identically to allow for a point-for-point comparison. A combination of single images, compound images, and detail shots highlight the salient features of each book under consideration. The books are presented at one of two scales: actual size or 30 percent of the original. Along with the hands that accompany many images, this gives the reader a good sense of the books’ size and allows for more meaningful comparisons among them. That said, it can be difficult to avoid mixing up the originals and the facsimiles (which are, of course, quite similar) since the figures are numbered but not captioned.

Inside spread of "Copy, Tweak, Paste," with a full-page detail from the artists' book "Arcs from corners & sides, circles, & grids and all their combinations"

Like the book’s structure, the writing itself aims to advance relatively narrow and novel arguments, and therefore assumes some familiarity with the topic. The case studies, however, engage with diverse approaches to publishing as an art practice, whether or not the reader has encountered the specific books before. Van Leijsen occasionally errs too far on the side of brevity, making subjective assertions or leaving claims unsupported. His main arguments are always rigorous, but terms like “well-made” or “well-designed” warrant greater examination since the whole point is that each mode of re-enactment has its own goals and criteria. Another challenge is maintaining the level of detail necessary to discuss the differences between two things as similar as a book and its facsimile. The reader must trust that Van Leijsen has focused on the important differences when, for example, he scrutinizes a book’s paper more closely than its binding or printing. Nevertheless, his method is sound, and his writing is accessible and enjoyable. Anyone with a background in graphic design will appreciate the chip on his shoulder and find ready parallels regarding authorship and labor throughout the art world.

This examination of labor and authorship is one of the book’s key contributions, and Van Leijsen is especially sensitive to the particularities of artists’ book publishing. In analyzing the role of artists as publishers versus institutions with experts (such as historians) as editors, he grounds an abstract conversation about values and motivations with concrete examples. This approach is not only effective but replicable. The field needs more scholars who pay attention to the hidden design and production labor that goes into publishing, not to mention the financial and institutional pressures that shape the final products. Dealing with the details of disparate case studies adds much-needed texture to the usual discussions of self-reflexivity. Ironically, it is by delving into the specifics of bootlegs and facsimiles that artists’ books can speak to other contemporary art forms that use appropriation. Happily, those who take up this cause will have an easier time thanks to Copy, Tweak, Paste’sbibliography.

Inside spread of "Copy, Tweak, Paste," with a full-size reproduction of a spread from the artists' book "Territory/Sculpture 1969"

There are certainly questions left unanswered, especially regarding the role of digital facsimiles. Digitization may seem beyond the book’s scope given its emphasis on the specific materials and processes, but it represents a missed opportunity to examine the type of uncreative, unacknowledged labor that motivates Van Leijsen’s critique. Such debates have been essential in other fields, especially the digital humanities, which could serve as a useful model for artists’ books. Another missing perspective is that of the reader. Van Leijsen decenters the author but remains focused on production rather than reception. It will take an examination of libraries, collections, readers and critics to fully realize what he has begun.

Copy, Tweak, Paste is half history and half manifesto, and the field would do well to pursue both directions. A comprehensive bibliography or literature review of bootlegged artists’ books would serve future scholarship, just as a full-throated manifesto for appropriation and re-enactment would catalyze artistic production (and maybe even make artists’ books accessible to more readers). Copy, Tweak, Paste lays the groundwork with a solid methodology and a new vocabulary.

Inscription, Issue 1: Beginnings

Inscription, Issue 1: Beginnings
Edited by Gill Partington, Adam Smyth, Simon Morris
Information as Material

Inscription journal: 12 × 12 in. offset-printed perfect-bound codex, 134 pages
Sean Ashton, Living In A Land: 12 in. vinyl LP
Craig Dworkin, Clock: 6.625 × 6.625 in. offset-printed, saddle-stitched pamphlet in a slipcase, 12 pages
Jérémie Bennequin, An Erasure into the Maelström: 36 × 36 in. offset-printed, folded broadside
Craig Saper, Global Reading Supplement: Augmented reality app

Front cover of Inscription, a square journal with a hold drilled in the middle. The cover image shows the open fore-edge of a book, an partial, black and white photo of a woman and a spiral icon in the top right corner.

As “the journal of material text,” Inscription is necessarily self-aware, so its inaugural issue is appropriately titled “Beginnings.” Each contributor grapples in some way with beginnings, endings, and time more generally. The journal’s organizing principle — and a recurrent visual motif — is the spiral. As a concept of time, the spiral is neither linear nor cyclical, but rather allows for new variations on familiar themes, think Mark Twain’s (probably apocryphal) observation that “history doesn’t repeat itself, but it often rhymes.” However, in the case of Inscription, the spiral organization is as much spatial as it is temporal. That is, the diverse contributions — from book history and literature to poetics and pedagogy — are connected by the universal impulse to inscribe and the inescapable influence of time.

Jérémie Bennequin, "An Erasure into the Maelström" fully open to 36 × 36 in., showing a spiral form erased from the complete text of Poe's original short story.
Jérémie Bennequin, An Erasure into the Maelström: 36 × 36 in. offset-printed, folded broadside.

Inscription’s self-awareness is no surprise as a project of Information as Material, a publisher whose mission is to create new meaning through reframing. A journal is such a framing device, and one that Inscription’s editors examine, exploit, and expand. This expansion, also symbolized through the centrifugal movement of the spiral, manifests most visibly in the various components that accompany the primary codex and its relatively conventional scholarly contributions. (I say relatively because many of the essays tend toward lyricism and self-reflection, and because reading them requires rotating the over-sized, perfect-bound codex in a spiral fashion and reading from both directions since the journal has two beginnings with two prefaces.)

On the left, a 12-inch vinyl LP of Sean Ashton "Living in a land" which features a photo of the poet reading in front of a microphone. On the right, Craig Dworkin's "Clock" which looks like a 45 rpm in a square slipcase with a circle die cut from the middle.
Sean Ashton, Living In A Land: 12 in. vinyl LP; and
Craig Dworkin, Clock: 6.625 × 6.625 in. offset-printed, saddle-stitched pamphlet in a slipcase

These additional components comprise: an augmented reality poem by Craig Saper; an audio recording of poet Sean Ashton on a vinyl LP; what appears to be a 45 rpm record but is actually a printed poem-essay by Craig Dworkin; and a three-foot-square, two-sided erasure of Edgar Allen Poe’s A Descent into the Maelström by Jérémie Bennequin. The dimensions of the complete assembly are determined by the 12-inch record, and the journal’s editors plan to include a record with each issue. The square codex itself mirrors the record with a hole drilled through the middle. Indeed, the reader spins the codex like a record, but the hole is not the axis. Instead, it doubles upon opening, two eyes looking back at the reader.

For all of this eccentric and lavish production, the publishers do an admirable job of making the content available. A complete digital version is available open access, including the audio recordings and video documentation of Saper’s augmented reality piece. A downloadable PDF gives the reader some idea of the admittedly cumbersome reading experience of the printed codex, but thankfully the full text of the articles is also available in more conventional HTML. The journal strikes a similar balance between risk-taking and rigor in terms of process. The artist- and writer-in-residence roles may be somewhat unusual for a journal, but submissions are double-blind peer reviewed, and the editorial board is stacked with big names in artists’ books and related fields.

Inside spread of Inscription, which shows the text rotated nearly sideways. There are full color figures and any appearance of the word "inscription" is printed in red ink. There is a hole through the center of each page, like a record.

Although I cannot manage a review of individual articles and contributions here (many deserve such attention), together they show the promise of Inscription’s interdisciplinary approach. The wide-ranging perspectives and methods are effectively bound together by themes of materiality and mediation, and each contribution seemed of comparable quality. The articles that seemed furthest outside my areas of interest or expertise were unexpectedly engaging, and those that were closer found fresh approaches to familiar topics. Two standouts were “On Stone,” Serena Smith’s rhizomatic reflection on lithography stones, and “Writing the Birds: Barrawarn,” Australia-based Catherine Clover’s attempt to notate birdsong and imagine a decolonized, vernacular poetics. It is easy to imagine many of the articles in other journals, but in Inscription they resonate with one another in an exciting way and will reach readers who might otherwise stay within their disciplinary borders.

With submissions of this caliber, the success of the journal hinges on its ability to add value to its content. The exceptional production value alone does so, from the high quality of conventional figures and illustrations to the execution of the ancillary artworks. The editors must also continue to balance the strength and flexibility of each issue’s theme. “Beginnings” was a natural fit for the first issue, so “Issue 2: Holes” may ultimately prove whether Inscription can forge a community of contributors and readers from so many different disciplines. The innovative, interactive format of the journal certainly gives readers a reason to subscribe and may even convince writers that their work is better off with Inscription than a more conventional publication. 

Inside spread of Inscription, which shows the text rotated nearly sideways. The typesetting is unconventional, similar to concrete poetry.

The emphasis on material production does leave a nagging question about the practicality of the printed version and the authenticity of its online cousin. There is a case to be made about the materiality of digital inscription, one that might inspire an unconventional website or digital publication of some sort. However, for the sake of accessibility, I am glad that Inscription’s digital presence is thoughtful but conventional. There are real limits to the hard copy journal — I happen to own a record player, but I had to abandon reading on the couch when rotating the 24-inch-wide codex became impractical and ultimately finished the issue at a table in my studio. As a celebration of “material text,” Inscription pushes at the limits of a physical publication, but ultimately retains its thesis by documenting its materiality online rather than attempting to re-mediate it digitally. I truly hope the journal’s impressive production will attract more readers than it excludes, and if the popularity of artists’ books is any indication, I think it will.

Fragmented Memory

Fragmented Memory
Majka Dokudowicz and Ioannis Anastasiou

5 × 6 × 0.5 in. closed
48 pages
Binding: long stitch
Includes 11 unbound 2.25 × 2.875 in. prints on paper and one unbound 4 × 4.875 in. print on foil
Screen printing and hot foil printing
Open edition of 55 copies

Fragmented Memory front cover. Black paper stamped with the word "Memory" is torn diagonally to reveal white paper printed with the word "fragmented".

Majka Dokudowicz makes work about fragments. Ioannis Anastasiou makes work about memory.  Their 2019 collaboration, Fragmented Memory, effortlessly explores the overlapping territory of these two interests, and simultaneously examines the relationship of both to the book. The book form is critical to the project, with the artists using a two-sided codex to enact the tension between individual and collective memory. The reader must flip the book upside down to read both halves, one of which is titled “Fragmented Memory” and the other “Memory Fragmented.” The artists further inscribe the workings of history and memory into the book by incorporating fold-outs that recombine and reveal new images, concealing a facsimile photograph among the book’s pages, and including a collection of small, unbound prints. In the transition from memory to history, most books smooth out the wrinkles and fix the results in place for posterity, but Fragmented Memory flips that role, bearing witness not to particular events so much as the mechanisms of memory itself.

Anastasiou and Dokudowicz accomplish this through image and structure alone; the titles are the only text. The full-bleed, black and white images easily compensate. They are screen printed with a bold, coarse halftone, which at first masks the fact that they are collaged together from a variety of sources. Hot foil embellishments guide the eye through the busy compositions, sometimes obscuring details and other times emphasizing them. These embellishments signal the intervention of the artists, hinting at their perspective on the collages’ content, which draw heavily from wartime imagery. Some of the foil elements are clearly derived from other pages within the book, just as the unbound images are fragmented echoes of the primary book. The artists’ playful approach is most evident in these additions, although much of the imagery shares a surrealist sense of humor, with juxtapositions guided by dream logic or subconscious instincts.

Fragmented Memory, inside fold-out: a 3-panel spread with a marching band collaged into marching soldiers.

The resulting compositions are wild combinations of charged symbols and references. One side of the book deals with collective memory through often-recognizable images of historical events. The other side addresses individual memory with an even more surrealist, psychoanalytical approach. Though binary oppositions (most obviously the book’s two sides) are a major device throughout Fragmented Memory, the inside openings largely ignore the gutter between pages. In fact, the surreptitious fold-outs are barely visible because the collages work seamlessly across both the two-page spread and the three-panel spread that is unfolded. Naturally, the book’s middle spread, which cues the reader to flip the book upside down, is less seamless. The artists solve the challenge with dark, humorous absurdity: with Tatlin’s Monument to the Third International emerging from a fiery background, a group of soldiers wield an object, which – upon crossing the spread’s gutter – becomes a massive toothbrush scratching the back of a rather large dog.

Fragmented Memory, center spread. With Tatlin’s Monument to the Third International emerging from a fiery background, a group of soldiers wield an object, which – upon crossing the spread’s gutter – becomes a massive toothbrush scratching the back of a dog.

The way this bizarre image elegantly guides the reader through their 180-degree turn of the book is just one example of how the interplay of image and structure strengthens the book’s argument. For instance, it is essential that the coarse halftone of the printing flattens and distorts the picture plane and obscures the details of the images along with any sign of the artists’ hands. Yet this strategy is only effective because the reader is limited to arm’s length. If the book opened flat or stood on its own, the reader could retreat to a distance where the images coalesced more clearly. The reader can appreciate the importance of this manipulation of scale and structure through the ready contrast with the smaller, unbound images, which lay flat and feature a more legible, scaled down halftone. The fragments are easy to see, but fail to cohere into a meaningful narrative, while the bound book’s narrative is orderly, but its images are obscured.

An array of 11 small, unbound black and white photocollages.

This issue of continuity versus discontinuity is indeed as central to the form of the book as it is to memory and history, and Anastasiou and Dokudowicz take the opportunity to address both. For example, the way the fold-outs create two equally plausible images challenges the notion that there is one correct interpretation. Reading creates as much uncertainty as it resolves, and it cannot be accomplished in a continuous, linear manner. The inserted facsimile photograph likewise physically interrupts the act of reading (I discovered it accidentally when it slipped out while I flipped the book midway through reading) and raises further doubts about the category of truth. Screen printed on iridescent foil, the print feels more like an object than the smaller unbound prints, which are on regular paper. Further, the tactile contrast with the book’s soft, toothy paper is unmistakable, positioning the object as a primary source, archival evidence unlike the mediated construct of the book. But the glossy, metallic print is a photocollage like all the rest, an image that could never exist without the artists’ intervention.

Fragmented Memory inside spread with an unbound screen print on iridescent foil. A splash of champagne covers a tumbling man while a group of uniformed soldiers look on.

Fragmented Memory’s discontinuities demand a curious, engaged reader. The balance of signal and noise, familiarity and obscurity, is finely calibrated to assure the reader that there is a story to be discovered, even if it is a different one for each reader. More importantly, one gets the sense that the story cannot be told without the reader taking an active role. Active reading is practically the raison d’être of artists’ books, but what distinguishes Fragmented Memory is that the book so readily and completely facilitates an interpretive, interactive experience. The book contains its own reference points and counter points, constructions and deconstructions. The marriage of form and content is something of a cliché, but this successful union is truly how Fragmented Memory becomes more than the sum of its printing, binding, substrate and source images.

Fragmented Memory invites the reader to bear witness, to actively engage in the reciprocal process whereby individuals and societies make meaning from memory. At a time when people are keenly aware of their role in history, that their actions have existential consequences, Anastasiou and Dokudowicz refuse to smooth over difference for the sake of continuity. By retaining subjectivity and agency, tensions and contradictions, their work empowers the reader to engage the world beyond the book with the same contemplative curiosity.